Brand Your Passions

The Exclusive Hybrid Program™ designed to allow passion-based coaches to turn their passion into a booming online coaching business in just 6 months!

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You crave freedom, contribution, financial freedom, and a flexible lifestyle
- doing work you love.

You desire nothing more than a thriving coaching business with a roster full of paying clients so you can follow your purpose, experience real freedom, reach your full potential, and build financial freedom.

Is this you?

Perhaps you’ve done training after training searching for the insider’s guide to internet marketing...

Or perhaps you have been using "spaghetti marketing" and experimenting in your business for a while, trying to do it all yourself?

You’ve put in the work and you know your subject inside-out. Perhaps you’re even certified. Or you’ve learned your skill through work and life experience.

But let’s face it:
And now you’re wondering...
"How can I earn a great income while doing the work I love as a coach online?"

Now what will you do?

You could give up on your dream and go back to working a regular “JOB.”

You could continue to experiment, watch free webinars and trainings, and hope that you get lucky and clients will find you.

You could forget about ever going full-time with your coaching business and admit that it’s just a hobby.


you could start making a real difference in the world and earn a great income with a business plan that works.

Apply Now

Why Carolin and Brand Your Passions?

Carolin Soldo

As a self-made businesswoman with over 10 years of experience in the coaching industry and two multi-million dollar companies, Carolin helps passionate men and women create profitable coaching businesses in as little as four months. After immigrating to the USA from Germany in 2001 with little to nothing, she graduated with a Master’s Degree and a specialization in Marketing from the University at Buffalo in 2006. She then embarked on a career in banking and held various management level positions in marketing, promotions, and product management. Carolin also earned an online marketing certificate from the University of San Francisco, which further propelled her career.

In addition to her successful corporate career, Carolin co-launched Solmac Inc., a multimillion-dollar manufacturing company with her husband. She became a self-made millionaire by the age of 35 and a mentor to the coaching community.

During the past 5 years, Carolin has:

  • Won the Clickfunnels 2 Comma Club Award for earning over $1 million through one sales funnel
  • Been featured on,,, Fast Company, and others
  • Received the prestigious Stevie Award for “Female Entrepreneur of the Year” and “Coach of the Year” in 2018
  • Hosted From Passion to Profits Live, her third annual, three-day, large-scale business training event for coaches with hundreds of attendees from around the world
  • Hosted various international retreats for coaches in Scotland, Italy, Portugal, Canada, Hawaii, Costa Rica and other inspiring destinations


Well, that’s easy! We believe in the message you’re so passionate about, and we want to see you experience your dream!

… to get out of bed each day with enthusiasm for the career you’ve created

… to enjoy the freedom that comes from running a successful online coaching business

… and to feel the difference in ALL areas of your life as your confidence and income grow

Apply Now


YAHOOOOOOO!!! I’m celebrating signing my third program-enrolled client today at my highest price quote yet for $4500 PAID IN FULL!! I’ve been jumping up and down, screaming in delight and I am shaking right now!

Technically, if my coaching revenue this month was consistent for the rest of the year, I’d hit a SIX figure income and I haven’t even launched my FB ad yet! And it’s only January 11th!

This is a true testament to the power of BYP, and the amazing growth I’ve personally experienced in addition to learning the client funnel, because I haven’t even set it into place yet.

– Morningstar Ramsey

Most new coaches imagine it’ll be easier than it really is to get clients and make money using the route of EXPERIMENTATION...

So, they make it harder than it needs to be by approaching their business as more of a hobby (without even realizing it).

Here’s the thing: their mindset is holding them back! When an opportunity to step up comes their way they start thinking...

"This won’t work for me..."
"I’m not confident enough to start..."
"I’m not an internet celebrity..."
"The technology is too hard..."

Luckily that's NOT you! You're not just another cookie-cutter coach.

You've got your certification, education, and/or pure life experience that allows you to transform and serve others, and now you’re ready to set up your business and online empire!


I thought I was signing up for a program to learn how to finally get my online coaching business going, and that was accomplished far beyond anything I could have imagined. But so much more than that, the personal growth, being stretched beyond what I believed I was capable of, learning, facing myself head on when I wanted to give up.

– Antoinette Ryba

In Brand Your Passions You Will...

Start earning a great income working with real clients so you can finally feel successful running full-time coaching business.

Build an online sales funnel that generates leads on demand.

Create your first 1:1 and HYBRID coaching package to attract dream clients and command premium prices while giving you full scalability.

Get crystal clear on your target market and discover what they really want.

Master the art of selling and booking Discovery Sessions by the truckload.

Discover how to become wildly visible online with advanced visibility strategies that work!

Create a stunning website that makes competition irrelevant.

Harness the power of social media to spread your message to the masses.

Confidently present your programs and learn to sell like a high-end coach.

Discover how to tap into the art of coaching and hold powerful conversations with clients.

Learn how to design a coaching brand with a powerful “WOW Factor” so that you can stand out online with ease and grace.

Master Facebook ads to automate your marketing and attract new leads while you sleep.

What's Included

We have pioneered and are the creators of this approach, because it's the ONLY way for new coaches to get real results. It includes 1:1 coaching, access to a TEAM of coaches, group coaching calls, personalized reviews, and full video and workbook modules all in one.

As a new coach, you don't just need modules and videos. You need personalized reviews, 1:1 coaching sessions with a personal Success Coach who knows you intimately, group coaching calls to learn from a full team of experts and your peers, and of course, a large enough community to get support.

As soon as you enroll in Brand Your Passions, you’re going be immersed in a community of like-minded Health, Life, and Business Coaches with one common goal: To make a big difference with their skills and create the business and life of freedom and abundance.


The training videos give you step-by-step instruction on the exact methods you can use to monetize your passions, create a thriving coaching business, and attract the perfect clients anytime you want.


Receive 1:1 Coaching With a Team Soldo Success Coach. YOU choose how many sessions you want to help you stay on track to reach your goals and realize when you need to make changes so you can create the business you desire.


Access the online Membership Site for as long as you want to. Complimentary updates to the training material to ensure you always have the most up to date information to grow your business!


Receive 16 weekly workbooks to go along with your video training modules that give you the step-by-step instructions on how to build your coaching business every week.


We host our Group Coaching Calls every week for 2 hours on Fridays at 1 pm EST. Come join us live, speak with all the members of our team, spend time with your Mindset Coach, Marketing Coach, Carolin, and your fellow coaches, and get your questions answered. With this level of support you will never feel alone and no question will go unanswered.


A complete list of all technology platforms I use and recommend in my business - from scheduling clients to having agreements signed online, to taking payments and hosting webinars. Kiss tech overwhelm goodbye!


Running Facebook ads can very costly and time consuming if you attempt to do it without the proper training. Alternatively, you can outsource this task to an expensive expert who may or may not be able to get you paying clients. We have included a complete hands-on training, including our own testing protocol, for BYP clients so you can confidently run your Facebook ads yourself and save thousands of dollars each month.


You’ll receive personalized reviews of your webinar slides, opt-in pages, email sequences, and more from our trained in-house copy team! This is priceless, and will save you thousands of dollars knowing you are creating marketing content that will work and sell!


Surround yourself with like-minded entrepreneurs who are on a similar journey.

The Curriculum


    As soon as you enroll in the program, you will receive an Orientation Module to assist you to make the very most out of the program and how to best prepare for the 6 months ahead.


    Design Your 6+ Figure Business Plan, Create Your WOW Factor Brand, and Discover Your Ideal Niche.

    What you will be working on:

    • Discovering your coaching business model to build your business around your lifestyle.
    • Design your gorgeous coaching brand, including a unique brand identity that will help you rise above the rest and draw clients to you like bees to honey.
    • Choose a lucrative niche and target market so you set yourself up for success in the long term.
    • Get clear on how to differentiate your brand and learn how to leverage your unique talents.
    • Conduct Target Market Research including quantitative and qualitative research to prove out your market and become the expert in your ideal client.
    • Conduct Competitive Research and develop a comprehensive understanding of your competitive edge and the profitability of your niche.


    Create Your Unique Coaching Package, Learn the Art of Copywriting, and Implement Business Systems for Consistent 5-Figure Months.

    What you will be working on:

    • Your 1:1 Program, Group Program, or Hybrid Program™ that your clients will find irresistible. These programs will allow you to scale, make an impact, and earn your worth.
    • Learn copywriting that converts.
    • Price your package for 5-figure months and beyond.
    • Learn to communicate to become magnetic for consistent clients and income.
    • Implement the systems and structures for a solid business foundation and kiss technology overwhelm goodbye.


    Implement the Client Attraction Method, Set Up Your Sales Funnel, and Generate Leads for a Thriving Business and a Free Lifestyle.

    What you will be working on:

    • Implement Carolin’s Marketing System that will allow you to attract 5 to 10 new paying clients each month.
    • Position yourself as the sought-after, go-to expert in your niche.
    • Conduct webinars and preview calls to get clients to say “yes”.
    • Build your social media following and rise to expert status online.
    • Know exactly where to find your ideal clients online and have them ask for your help instead of chasing them.
    • Automate your marketing with a 6+ figure Facebook ads plan.


    Enroll Your First Premium Coaching Clients and Master Your Coaching Skills.

    What you will be working on:

    • Book consistent Discovery Calls and learn to love sales.
    • Conduct sales conversations that aren’t pushy, pitchy, or icky, and get the clients saying “yes!”
    • Handle any objections that may occur when you are speaking to potential clients.
    • Strengthen your core coaching skills and techniques in order to become a confident coach.
    • Write your own unique Sales Script to show your worth without being salesy.

Put that all together and what do you get?

Not just any old course for online entrepreneurs, but:

THE GO-TO Online Business Training For Coaches Ready To Consistently Enroll 5-10 New Clients Per Month.

Apply Now

Brand Your Passions is for coaches who are 100% committed to their own success and following their passions to live a purposeful life.

Because of that, Brand Your Passions is by application only.

Click below to book your private BYP Strategy Call with Carolin's Coaching Team.

Praise from Past Clients

“My last day of work was March 30, and I had payment for my first coaching client on March 31. In April I drew in two additional coaching clients."

–Christine Nicole

“Before working with Carolin and her team, I did not have a business.”

–Kavetha Sundaramoorthy

"In six months, I’ve been able to have more income than I ever thought was possible."

–Kaylie Simmone

"This program works."

Today is my last day in BYP. I am so so grateful for every ounce of this program. I have to keep this short and sweet because I am in Atlanta with family for just a few short days. Heading over to see my 92 year old grand parents in moments. I learned so so much, and now have the confidence and skills to grow the kind of business I have always dreamed of. I have a solid sales funnel, have enrolled 3 clients this month, and know there are many more to come. I made more this month than I have ever made in one month in my life!!!!!

Ya’ll this program works. Soak up every moment you can in the program. Use the calls, and make the most of the amazing support you have. It is priceless.

– Aimee Richmond Schrank

Ready to claim your success and fulfill your desires?

Enrollment in Brand Your Passions is by application only. Your spot can only be reserved if you’re seriously committed to changing your life and living a purposeful one starting now.

Click below to apply.

Apply Now

You’ve got questions, I’ve got passion-filled answers!

    Q: What kind of coaches is this for?

    It’s for determined coaches from around the world in all types of niches looking to run a successful online coaching business.

    Q: How does Brand Your Passion stand out? There are so many programs out there.

    I give you everything I’ve got. When you invest in this course, you’ll never have to take another business-building program again. I cover everything from sales to lead generation, to systems, and much, much more. No other program is THIS comprehensive. Trust me, I’ve taken too many to count, and now I’m giving you all I’ve got!

    Q: I’m really struggling to get my head above water and get consistent clients. Will Brand Your Passion help a coach like me?

    This was MADE for beginner coaches like you. If you’re struggling I promise you that Brand Your Passions will erase the pain and struggle so that you can start making great money and live the freedom-based lifestyle you’ve always dreamed of.

    Q: Advertising is like a black hole for me. I’ve tried it before and lost money, plus I don’t understand how to do Facebook Ads or use the Power Editor, can you help me?

    I’ve built my entire biz using FB ads and I know that you can too. I’ll show you my step-by-step strategies so that you’re not left in the dark + wasting money on useless ads!

    Q: How much time do I need to spend in the program?

    To participate in the program, you need to spend a minimum of 15 hours a week. But the exact time depends 100% on your work speed, talent, focus, and many other factors that we can not predict.

    Q: Once I’ve signed up are you going to convince me to purchase additional tools and systems in order to keep my business afloat?

    I do recommend Facebook ads because they are the quickest and easiest way to attract leads, but we can start you out by setting a moderate budget. Online systems vary in price, so we estimate less than $500 a month in online system costs to start.

    Q: What are there additional costs associated with this program?

    Launching a business has many expenses. Some of them are one time and some of them are recurring. It’s hard to say how much each client will spend on their business, because everyone makes their own decisions.

    All of these items are optional and are not required. Also, the pricing varies greatly based on the location, who you work with, etc. And many clients don’t spend any money because they do things themselves.

    • Photoshoots ($200 – $3000, varies greatly by location)
    • Website Designers ($200 – $5000, varies greatly). Many clients do their websites on their own and don’t spend any money.
    • Online tools such as Acuity Scheduling, Zoom, Adobe Echosign, etc. These vary from $5 – $300 or more.
    • Hiring VAs and Team Members
    • Advertising Expenses for FB Ads. On average, clients spend $1000 on one webinar, but that is just a benchmark and it greatly varies by niche and their marketing materials.

    None of these expenses are required by Brand Your Passions. We suggest some of the tools, but the client chooses what they want to purchase and what they do not.

    Q: How can I invest in myself if I’m not making money in my biz?

    If you’re honest, you’ll admit that quite frankly you have no idea how to do it and need some help! You need a coach who’s done this all before.

    Heck, even Oprah has a coach, and she’s said that every wildly successful person she knows got to their level because they had someone to show them the way!

    Think about fortune 500 CEOs or top athletes performing at elite levels. They have coaches and they’ll admit they are the basis of their success. Coaches motivate them, steer them, and support them when times get tough. I’ve gotten exponential returns on every investment I’ve ever made with a coach. The investment always comes first, then the return. That’s why it’s called a return on investment.

    Q: I’m an introvert and I’m scared of stepping into the limelight. How can I be successful as a coach?

    The truth is, you can’t be successful if you’re not visible. We’ll work on your mindset and confidence as a part of this program and, before you know it, you’ll shock even yourself when you step out into the limelight (even as an introvert)

    Q: I’m not a Business Coach. Will this program work for me?

    I’ve helped an accessories designer, a food and nutrition coach, and many others create successful online businesses. We live in an abundant world and there’s room for all of us!

    If you define your ideal client, capture your niche, and perfect your message so that you’re speaking to the right people, I’m sure you’ll grow your coaching business.

    Q: Will I be successful in Brand Your Passion if I’m still working a day job and don’t have tons of time to commit?

    You want to succeed, so that means at first you’re going to have to put in the time! Each week you’ll need to set aside at least 60 minutes for our group call, then set aside time to absorb the information so that you’re ready for our weekly Q&A (time will vary). To truly change your life you’ve got to invest your time and energy in your business and do the homework I assign between each coaching call.

    Q: Do you have a guarantee

    We do not offer any guarantees in the program, because we can not control nor predict the success of our clients.

    When companies sell products that are manufactured, they can control how the product will perform because they can control the manufacturing process. In our case, we work with human beings and they are not predictable.

    We do not do the work FOR our clients and therefore we can’t make any guarantees. Service providers do not offer guarantees.

    The only guarantee we can provide is that you will receive exactly what we promise you in the program including the modules, the 1:1 Coaching Sessions, the Copy Reviews, the FB Group, the Q&A Calls.

    Q: What is the refund policy?

    Brand Your Passions has a no refund policy in the agreement.

    However, our team has been giving refunds and / or cancelled future payments of clients in these situations:

    • When clients experience medical problems that prevent them from working in their business (they submit a doctor’s note) or clients experience dramatic financial hardship and emergencies such as home fires, floods, and other accidents.
    • When Carolin Soldo’s Team decides the client is not a good fit for the program based on their actions / behaviors / mindset or other indicators that make it impossible or problematic to work with them.

    Refunds in these situations are made on a case-by-case basis.

    Q: I’m ready to Brand my Passion, Carolin. Just one more Q, how do I pay?

    Easy! I use Paypal to process payments.

    Q: I’ve got questions, how can I contact you

    I truly want to be of service to Passion-Based coaches! Ready to sign-up, but still have a lingering Q? Get in touch and email me at carolin [at]

“Earned $30,000 in just 1 month”

I have 8 couples signed on (for Group Couples Coaching Program). It's been a crazy ride, still learning and tweaking along the way. Could not have even imagined this without the brilliance and support of #TeamSoldo and each of you guys here.

–Kavetha Sundaramoorthy

“...I have come away with the strategies and know how to get my business to ...10k a month...”

With the BYP program, I received the benefits of learning business systems as well as marketing strategies to grow my business. I had been a certified life coach for just over 7 years before joining BYP and always struggled to get clients and to get my message out to the right people. Before BYP I wasn’t making any money from coaching and I have come away with the strategies and know how to get my business to where 10K a month will seem like nothing and for that, I am most grateful!

–Jared Capello

“I’m ready to hit my $30,000 month!”

Within 24 hours of being back from Costa Rica, I had 3 sales calls and closed one! She paid in full and signed the contract, yay! A second lady might sign up, too. She needed a few days to figure out her finances. Feeling unstoppable! It’s for my 3 month program, and I have several more calls this week on the calendar!

Feeling inspired, feeling confident, and ready to hit my 30k months!

–Nancy Gallegos

"January Results: $96,000!"

January Results are in: $96,000. Super grateful. Thank you Team Soldo for all your support!

–Kristen Allen

“I have over 1,500 in my Facebook group, and new clients in my business!”

With Carolin’s help, I’ve grown as a leader, have more confidence and self-worth, I know who I want to serve and what I have to offer, and my belief in what is possible has skyrocketed.

I would recommend BYP to anyone who has the heart to help others.

–Jill Allen

“I increased my prices by over 200%”

Working with Carolin gave me the plan and structure I needed to build a solid foundation for my business. Carolin helped me get clear on what I needed to do as well as how to prioritize it and it was up to me to make it happen. I redesigned my coaching program for VIP clients, increased my program price by over 300% from $1500 to $5000, learned how to craft marketing messages that speak directly to my potential clients.

I would recommend your services to entrepreneurs who are early in their business and who lean towards taking action, embracing technology, and keeping an open mind to learn.

–Cindy Harvey

"That’s a total of more than 18.000€ in one working week!"

Time for celebration again!

Made 2 sales today *jippieh*

That’s a total of more than 18.000€ in one working week. Honestly, I cannot really believe it.

6 clients in one week!!!

–Brigitta Tauch

“I earned $13,000 in the 2nd week of my launch”

6 months ago I was totally freaked out about what niche to choose, what offerings to provide and how to brand myself. I knew I needed help in a big way, but finding the right business coach in a sea of salesy marketing gurus is no easy task. I had 5 different discovery sessions that left me feeling worried and disappointed. Until I met Carolin.

I knew right away that she was the perfect business coach for me. She’s real, down to earth, knows her shit and is truly invested in her clients. Every session was littered with million dollar ideas! She not only understand the technical framework of running an online empire, she’s got a serious intuition that always knows the next move.

Working with Carolin was the best choice I ever made for my business! During her 4 month program, I got totally clear about my brand, my niche and even my high-end program! I created a sales funnel, which was something I’d dreamed of for years, my first opt-in, my first webinar and my first Facebook Group.

I’ve been in the world of personal development for 30 years and have seen a lot of smoke and mirrors. Carolin Soldo is legit! If you’re looking for a business coach, a marketing mentor or a branding expert, stop looking! I’m telling you, the only thing you’ll regret is not having signed up with her sooner.

Thank you, Carolin, for helping me to create a business that is totally in alignment with the truth of who I am. Thank you for supporting me, even when I doubted myself. And thank you for helping me to make over $13k in the 2nd week of my launch! Much Love & Many Blessings!

–Jessica Susan Carter

"I smashed my first £50,000 month!"

Exactly 1 year ago I read Carolin's email and booked my Coaching Strategy Session with her team. Exactly 12 months later now I have smashed a £50,000 month with 15 YES's into my Group Program!

I used to think it's a Myth that you can change your life this dramatically in less than a year.

Now I am living proof that you can.

–Kaylie Simmone

“Over the last 4 months I've made $35,000”

It’s been an incredible journey and I’m so grateful that I had the courage to sign up and commit to the process. I have done a complete 180 in my business.

Since my webinar I’ve been booking about 8 sales calls on average each week.

Over the last 4 months I’ve made $35K!!! I’m overjoyed!

–Alycia H.

Individual results may vary.

It's important to add a disclaimer to say that results aren't typical, nor are they guaranteed. You actually have to apply the strategies if you want to grow your business. We define our work as partnering with our clients in a thought provoking and creative process that inspires them to maximize their personal and professional potential. This means that our clients are fully responsible for their own success. Our goal is to help cut down the learning curve for our clients to speed up the process and make the process easier and more enjoyable.

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